Hi, I’m Kyra! — a dynamic creative with a decade of experience in the fashion industry.

Born and raised in NYC, my journey began as a young athlete. By age 12, my passion for fashion took root, evolving into a career that has spanned design, product development, creative direction, brand strategy, photography, styling, media, and production. At my core, I thrive on bringing ideas to life, transforming concepts into compelling visuals.

As the founder of Selvä Studios and Ky New York, I’ve worked across every facet of the industry, from editorial and commercial campaigns to music artists, runway, streetwear, and special occasion.

Currently, I serve as NuORDER Coordinator at Designer Brands (Camuto Group), where I manage 40,000+ SKUs across licensed footwear and handbag brands including Jessica Simpson, Vince Camuto, Keds, and Lucky Brand. In this role, I oversee digital product launches, vendor onboarding, cross-functional collaboration, and system integrations that keep global markets aligned and seasonal campaigns on track. This experience has sharpened my skills in project management, operational efficiency, and client/vendor communication, all while staying rooted in creativity.

Academically, I hold an A.A.S degree in Fashion Marketing & Merchandising and a B.S. Business & Technology of Fashion. My combination of hands-on creative experience and business acumen allows me to bring both vision and strategy to every project.